Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated one mi …

With more than 320 million wireless subscribers in the United States, you're missing a lot of customers if you aren't using SMS text message marketing. Here's a primer on how to build a list, send and respond to SMS texts, and write messages that will get …