Founded in 2013 by Alvin Merrifield, iYap USA, LLC offers a broad suite of unique solutions. The foundation is iYap360™ - a global, multi-channel, social-commerce marketing engine comprised of several integrated business units; one being a unique ecosystem for digital payment called iYapCash. iYapCash’s ecosystem consists of international iYap Visa® and MasterCard® bank cards, a mobile wallet, loyalty & rewards programs and its new branded app concept- Liquid Cash; the most innovative, private and secure way to pay, send or receive money from anyone, anytime, or anywhere around the world from the palm of your hand!
iYap USA is a user-friendly, feature-rich mobile platform that merges a deep understanding of consumer insights and behaviors with cutting edge digital innovation and technology to create a unified and engaging consumer experience through intimate personalization, high value-added services and support for multiple services.
By digitizing and integrating consumer’s mobile and online user activities, iYap’s eco-system of solutions creates a uniquely rewarding user experience. iYap offers a flexible platform comprised of innovative social-commerce opportunities, digital payments, entertainment and rewards. iYap solutions allow in store, in-app and proximity payments and focuses on merging the customer’s engagement experience with brands and advertisers, including loyalty, savings, content marketing and hyper-local (location based) services.
This coupling creates a revolutionary user experience by rewarding users (with cash) for all of their platform and in-app activities and positions iYap as a new trendsetter in the digital marketplace.
